Business and Marketing BA (Hons)

Honours Degree , Full-time

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Key Details

  • 3 Years
  • 88/96 Typical UCAS Tariff
  • N500 Course Code
  • Full Time
Business & Management


Clearing places available to start this September

Find out more about applying via our Clearing webpages or call 0121 476 1181


Why study this course?

Fundamental to the success of any business or organisation is understanding the needs and wants of customers and being able to meet those needs more effectively than the competition.

Marketing is involved in everything, from the basic concept of product development, all the way through to the retailing and after-sales support of the product, service or cause being marketed. Marketing influences and affects your everyday life, from your decision to buy the latest whipped coffee creation to what you go home and watch on TV tonight. It’s about being able to differentiate a brand and make it stand out from the competition in order to achieve business success. Gaining a Marketing degree from Newman will educate you about the full marketing mix and teach you how to become a key influencer. You will appreciate how an ethical perspective is essential for effective long-term marketing success and learn how to think strategically ensuring all marketing campaigns you deliver are cost effective, timely and give a great return on investment.

What does the course cover?

You will learn traditional marketing fundamentals such as copywriting, brand communication, budget management, strategic planning, media planning and consumer behaviour, as well as being introduced to more modern marketing practices such as digital and social media communication, new technology developments, experiential marketing and events.

You will develop knowlledge about how data has transformed marketing and how it is used to identify and target customers. In addition you will have modules which focus on account management and managing people and places which will enable a smooth transition into the working world after graduation.

You will learn how to write creative, engaging copy and how to adapt your writing style for a variety of audiences, skills which are increasingly important in an era of content driven marketing and social media. You will also have the chance to work on live projects with real-life clients alongside local marketing agencies to gain knowledge and experience for your future career.

What makes this course noteworthy?

  • The course will be accredited by the Chartered Institute of Marketing and become part of the CIM Graduate Gateway which provides the opportunity to gain CIM qualifications alongside your degree. These qualifications are sought after by employers and will benefit you when you start your professional marketing career.
  • There is a placement module in your second year which gives you the opportunity to go out into the working world, develop your portfolio and gain some first-hand experience which is a fantastic addition to you CV, you can choose to do this in the UK or overseas.


What careers can I consider after this degree?

You will have the ability to consider roles within an in-house marketing department or external agency and you may take up a marketing assistant or executive role upon graduation and work your way up to a marketing director or brand manager position. Another option is to work for a marketing agency, often companies will outsource their marketing needs to a marketing agency to handle their big campaigns or the running of their everyday marketing. A typical position for a marketing graduate would be an assistant account manager, typically working with a number of different clients. However there are other very exciting and rewarding roles dependent on your interests and skill set. Other opportunities might include the role of a studio planner, copywriter, PR Executive or an events specialist.

This programme is subject to validation.  This means the course is in development and the details of the course are in the process of being finalised by the university. The majority of new courses with this status are approved; however, this is not guaranteed and should the course not go ahead you will be informed by the university at the nearest possible opportunity.

Entry Requirements

September 2018 Entry Requirements

You must achieve either at least 96 UCAS points including a minimum of CC at A level or equivalent (e.g.MM at BTEC Diploma), or a total of 88 points from a maximum of 3 A levels.

Access Students can achieve the requirements with the following combination of Distinction, Merit and/ or Pass grades at level 3 achieved from a completed Access course. 96 UCAS Points: D21-M3-P21; D18-M9-P18; D15-M15-P15; D12-M21-P12; D9 M27-P9; D6-M33-P6; D3-M39-P3; D0-M45-P0.

5 GCSEs at grade C or above including maths and English at 4/C or above, or recognised equivalents are also required.

Contact details

Contact: Contact for admissions enquiries Admissions Tel: 0121 476 1181 (Ext. 2386) Email:

ContactDr Mehreen Mirza (Head of Department – Social Science and Business ) Tel: 0121 476 1181 Email:


Course Fees

Fees per academic year: 2018/19 Full-time UK/EU Students: £9,250*

*Fees shown are for 2018/19 academic year. The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).

Additional costs

A Disclosure and Barring Service (DBS) is not required for entry into this programme, although it is in many cases required by employers before students can begin their Year 2 (level 5) work placement.  Find out more about completing the DBS application form and the related additional costs.

Additional Information

General Academic Regulations: Terms and Conditions for students attending our courses