To succeed in the fiercely competitive global market of the 21st century, it is necessary to develop managers and potential managers with an international outlook and global orientation. This requires the knowledge, skills and cultural sensitivities to be able to cope with the complexities and harsh realities of international competitors. This module aims to prepare students for managing business in a rapidly changing global environment. It is designed to enable students to develop a critical understanding of the major contemporary, and recent historical, factors which influence and determine the global business environment, and also to appreciate the nature of issues arising in different national, regional, international, and transnational business contexts. It discusses how to develop cross-border corporate strategies and organizations, how to enter foreign markets, how to engage in global marketing, international human resource management, and transnational production and logistics, and how to innovatively create shared value in cross-border business activities. In general, the module focuses on the ability to critically apply theories to resolving problems in international business.
This module aims to provide learners with a rigorous framework of knowledge and understanding of development and change management. Students will initially be encouraged to philosophically debate and deconstruct the applicability of a range of accepted leadership propositions, when applied to a range of diverse workplace contexts in the ever-changing global business environment. This approach will then be explored in more depth to encourage a more integral view and approach to leadership, one that considers experiential, behavioural, cultural and social and systemic phenomena, in order to manage professional complexity and uncertainty. The module then introduces students to major theory and practice in the specific fields of leadership, change management, and leadership development. The aim is to help them become effective leaders, managing others fairly and effectively and increasing levels of engagement, commitment, motivation and performance of employees. Finally, the module requires students to reflect critically on theory and practice from an ethical and professional standpoint and follow a developmental approach, reflecting on a leadership practice in their working environment &/or in the wider world, and be well placed to experiment with new concepts and practices as a result.
Strategic management is central to the operation of a variety of businesses in different sectors and environments. The creation of a strategy and the management of its implementation are important in developing businesses that can create and sustain a competitive advantage. The management of strategy involves coping with uncertainty, change and complexity. This module looks at how strategy is currently practiced in a wide variety of contexts from commercial and entrepreneurial to social and not-for-profit. The module will provide students with the necessary managerial tools and techniques required in order to undertake a strategic analysis & review of their organisational environment and develop a suitable plan to lead the organisation into the future. It also encourages exploration of and a critical approach to the key concepts that underpin strategic management and the tools managers use to analyse their environment, frame choices and put the resulting strategies into action.
This module introduces corporate social responsibility (CSR) as the umbrella concept to provide students with a theoretical and practical understanding of the relationship between business and society. The module focuses on three main aspects of CSR: understanding, applying and managing, and explains CSR not only as a strategic tool but as a global phenomenon. The module will introduce students to triple bottom line reporting, sustainable development, corporate social responsibility and ethical issues relevant to business. It will also help students to understand the development of corporate policies to meet stakeholder needs within a changing environment at the national and global context. The contents of the module will be contemporary, interesting, stretching and relevant, and should build on and integrate with other modules that students have taken and/or are taking.
This module examines economic, financial and political policy making which have led to current problems with the Euro and to the world banking crisis of 2011, which caused a number of major banks to file for bankruptcy. These organisations which form the mainstay of global trade and finance have been bailed out by governments using taxpayers’ money which would otherwise have been spent on health, education and preventing crime. These events have had severe repercussions upon levels of unemployment in most western countries. They have left countries such as Greece, Italy and Portugal on the verge of bankruptcy, threatening their people with poverty.
The module is structured in such a way to enable students develop an understanding of different views which relate to the management of innovation and technology. It investigates how innovations can impact upon organisations, their employees and their customers. Through an examination trends, and the ways in which new and emerging trends, products companies and technologies can transform business processes, students will discuss and assess how best to manage innovations (both strategically and operationally) in a global business context.
This module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
This module outlines all of the steps of the marketing planning process, from analysis to strategic decision making, to implementing the plans and effectively managing the resources, concluding with providing students with the tools to monitor strategies and measure their success against strategic marketing objectives. The module is structured around four key topics. The first considers the importance of the marketing function within a global organisation. The second investigates the planning and implementing of appropriate marketing strategies. Thirdly relationships with stakeholders, highlighting how the organisation is responding to the modern environment. And finally, the internal composition of marketing within the organisation will be reviewed. Students will be appraised on the changing nature of marketing from a strategic management perspective, allowing them to efficiently use Strategic Marketing to ensure the business achieves its overall organisational strategy.
- NN12 Course Code
- 1 Years
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All applicants will need to have 120 credits at level 4 and 120 credits at level 5 in a relevant Foundation Degree or HND.
All applicants will need to successfully complete a Bridging Module to support their transition into the programme. If you have specific questions about the Top Up Award or bridging module please contact Admissions.
The University is not licensed by the UK Government to sponsor migrant students under the Student route and is therefore unable to accept applications from international students at present.
Applying Direct Option
You can apply direct to Newman University for this course if you have not previously applied to Newman University through UCAS and you are not applying to any other universities.
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If you have any questions regarding entry onto this course please contact our friendly and helpful admissions team via our Admissions Enquiry Form
The full-time course fee for September 2022 is £9,250.
The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).