Business and Marketing BSc (Hons)
September 2025
Key Details
- NN15 Course Code
- 3 Years
- 112 or equivalent Typical UCAS Tariff
Our BSc (Hons) Business and Marketing programme merges core business principles with cutting-edge marketing strategies to prepare you for a career at the forefront of industry trends.
You’ll develop skills in market research, consumer behaviour, digital marketing, and branding, ensuring you have the knowledge to create impactful marketing campaigns.
Real-world experience is embedded into the course through live projects and industry placements, helping you apply theoretical concepts in a practical context. With input from marketing professionals and guest speakers, you’ll gain industry insights that will set you apart in the competitive marketing field.
Whether you aim to work in-house for a leading brand or manage marketing for a startup, this degree will equip you with the creativity and business acumen you need to succeed.
Industry-Relevant Marketing Skills
This degree provides the tools and knowledge needed to succeed in a fast-paced marketing world, from digital marketing strategies to brand management, ensuring you stay ahead of the latest industry trends.
Practical Application of Marketing Theory
With opportunities for live projects and placements, you’ll apply marketing concepts in real-world business environments, preparing you for the hands-on demands of the field.
Creative and Strategic Thinking
You’ll develop the ability to blend creative marketing ideas with strategic business insight, making you a valuable asset in roles that require both innovation and results-driven planning.
Professional Confidence
Through interactive learning experiences and practical exercises, students develop the confidence to navigate professional environments. Role-playing scenarios, presentations, and networking opportunities help build self-assurance and effective communication skills.
Problem Solving
Our curriculum emphasizes analytical thinking and problem-solving skills. Students tackle real-world case studies, engage in group projects, and participate in simulations to develop the ability to identify, analyse, and solve complex business challenges
Strategic Thinking
Modules such as Strategic Management foster strategic thinking by exploring industry trends, competitive dynamics, and long-term planning. Students learn to formulate and execute strategic initiatives aligned with organizational goals and market demands
Critical Thinking
Critical thinking is honed through rigorous analysis of business concepts, theories, and practices. Students evaluate diverse perspectives, assess evidence, and construct logical arguments to make informed decisions and solve problems effectively.
Business Acumen
Our program cultivates a deep understanding of business principles, practices, and contexts. Through courses in finance, marketing, operations, and management, students develop the business acumen necessary to interpret financial data, assess market opportunities, and drive organizational success.
Reflective Skills for Professional Development
Reflective practice is integrated throughout the curriculum to promote continuous learning and personal development. Through journaling, self-assessments, and guided reflections, students gain insights into their strengths, weaknesses, and areas for growth, enhancing their ability to adapt and thrive in dynamic environments.
9-12 hours of contact time supported with independent and directed study.
Course work, reports presentations , posters , digital artefacts. Debates case study analysis.
The assessments are designed to evaluate not only academic knowledge but also practical skills and competencies that are directly relevant to real-world employment scenarios.
This focus on employability ensures you graduate equipped to make an immediate impact in your chosen career path.
Students can progress onto Birmingham Newman Universities early career MBA, or our MSc International Business.
Graduates have moved into careers across all industries and sectors, with a number of students successfully starting their own businesses also.
Entry Requirements
Minimum 112 UCAS points including a minimum of CC at A level or equivalent (e.g.MM at BTEC Diploma; MPP at BTEC Extended Diploma) towards the total tariff.
Access students can achieve the requirements with the following combination of Distinction, Merit and/ or Pass grades at level 3 achieved from a completed Access course.
The university accepts appropriate T Levels as part of the usual entry requirements.
A foundation degree (level 3) in Business or Accounting and Finance can also be considered to progress to L4 if the academic results from Level 3 demonstrates applicant’s academic excellence, and ;
A foundation degree in subjects that are not directly in the areas of Business, Accounting and Finance can also be considered to progress to L4, if the academic results from Level 3 demonstrates applicant’s academic excellence (such applicants will be required to pass a pre-admission interview with the programme lead in attendance).
Mature applicants with relevant professional qualifications and working experience are considered for entry to the course via assessment by interview to determine their suitability to cope with the demands of the course; such applicants will be required to pass the pre-admission interview with the programme lead in attendance.
Direct Entry into Level 5
BTEC Higher National Diploma or other equivalent qualification comprising 120 credits at level 4 in Business Management (or equivalent titles).
Level 4 of a joint Honours Degree in Business and an appropriate component, and who have achieved average grades of 60 per cent or above from a recognised Higher Education Institution.
A suitable Diploma of HE can also be considered if they have a total of 240 credits at levels 4 and 5 in a relevant subject.
Direct Entry into Level 6
Relevant study in Business Management at L5 with an average grade of 60 per cent or above may be admitted to the top-up degree.
Students with advanced standing may also be admitted through Recognition of Prior (Experiential) Learning (RPeL) or Recognition of Prior (Certificated) Learning (RPL) processes, or through an approved articulation agreement. This will be assessed based on individual cases, and;
Mature applicants who have requisite prior learning and or relevant and current accounting and finance work experience may be considered for admission to the top-up degree. The legitimate applicants should have more than two-year experience as apprentice in the industry. This will be considered based on individual cases and interview may be organised, following successful application at the initial stage.
Course Fees
The full-time course fee for September 2025 is £9,250 per year.
The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).
Additional Costs
Find out more about the other additional costs associated with our undergraduate degrees.